Good Housekeeping App (launched in February 2024)
Overseeing the launch and content strategy of the new GH app.
Audience Development
Good Looks - GH's fashion and beauty newsletter
Supporting the launch of multiple newsletters, to champion the brand's editorial voice. I've developed a content strategy and template structure for three GH newsletters.
i's Daily newsletter
Freelance cover from March 2020 to August 2020 at i with a focus on newsletter development. My responsibilities included data reporting, training teams as well as building and editing the i's daily newsletter.
Good Buys - GH's shopping newsletter
Supporting the launch of multiple newsletters, to champion the brand's editorial voice. I've developed a content strategy and template structure for three GH newsletters.
Good Homes - GH's household advice newsletter
Supporting the launch of multiple newsletters, to champion the brand's editorial voice. I've developed a content strategy and template structure for three GH newsletters.
Red Shops - Red's shopping newsletter
Looking after Red's shopping newsletter with the aim to boost the brand's e-commerce revenue.
Social content for Red
Launching and editing the "A Day In The Life With" video franchise.
Social content for Red
Launching and editing the "A Day in The Life With" video franchise.
Social content for Red
Launching and editing the "A Day In The Life With" video franchise.
Social content for Red
Video content
Social content for Red
Social content for Red
