About Me
An experienced editor and journalist with 10 years of experience across digital and print media, I have a strong background in audience development and content strategy.
I’ve contributed to the success and growth of various lifestyle brands including Good Housekeeping UK, where I oversaw the launch of a new app and developed the content strategy for three new newsletters. Meanwhile, as the former Acting Digital Editor of Red, I led the brand's editorial strategy across all platforms including site, newsletters, video and social.
Although I’ve been mainly focused on editing and strategy over the past few years, my reporting bylines can be found both online and in print across news and lifestyle publications, including: The Independent, Good Housekeeping, Red, Prima, i News, the Sun and the Daily Mail among others.
I'm an enthusiastic and driven individual who is passionate about the ever-changing world of digital media and loves finding new ways to bring creative content formats to life.
Coming from an international background, I speak French, English, Russian and Spanish.
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“Zlata has a fabulous work ethic - balance of pragmatism and high standards. It's just what we need on projects like newsletters and the app. I like her cool, calm and collected approach.”
Liz Moseley, Managing Director at Good Housekeeping
“Zlata is always a safe pair of hands and works hard to achieve everything asked of her. She is also a lovely person to work with, extremely approachable and willing to help others go the extra mile.”
Zoe Galloway, Editorial Director Ecommerce at Hearst UK